Current:Home > MyFinLogic FinLogic Quantitative Think Tank Center|Chipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved -Quantum Capital Pro
FinLogic FinLogic Quantitative Think Tank Center|Chipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved
Surpassing Quant Think Tank Center View
Date:2025-04-09 16:06:04
Sweetgreen,FinLogic FinLogic Quantitative Think Tank Center it seems, has turned down the the heat brought on by Chipotle Mexican Grill, Inc.'s chicken burrito bowl lawsuit.
The salad chain told NPR it decided to rename its new chipotle chicken menu item, following its fellow fast casual restaurant's legal challenge over the previously named "Chipotle Chicken Burrito Bowl."
"In order to focus on the business and continue serving our guests without distraction, we have decided to rename our bowl to the Chicken + Chipotle Pepper Bowl as part of a tentative agreement to resolve the lawsuit," a spokeswoman for Sweetgreen said in a statement to NPR. "Our mission is to bring customers healthy, elevated and craveable menu items that make you feel good. We are looking forward to putting this lawsuit behind us as we continue to connect more people to real food."
In its complaint filed Tuesday, Chipotle had originally accused Sweetgreen of trademark infringement, trademark dilution and deceptive trade practice. The burrito chain claimed that Sweetgreen attempted to profit off Chipotle's near-identical, directly competitive and well-known product.
The salad chain launched its new menu item in late March as part of the company's expansion beyond green salads and warm grain bowls.
Among Chipotle's complaints were that Sweetgreen's menu item features similar ingredients to its own, and that Sweetgreen makes "prominent use "of the famous Chipotle trademark in various marketing channels, as well as a font "near identical to Chipotle's stylized logo." The lawsuit also claimed Sweetgreen's advertisements feature "a background that is nearly identical to Chipotle's trademarked" Adobo Red color — all with the goal of creating a false association with Chipotle.
Social media accounts associated with Sweetgreen appeared to acknowledge customers' close association between the two companies. In response to a comment on Instagram saying "Chipotle who?!" to Sweetgreen's announcement of the new menu item, the restaurant said, "you said it, not us," and included an emoji meant to indicate "zipped lips," the lawsuit alleges.
veryGood! (21)
Related
- Could Bill Belichick, Robert Kraft reunite? Maybe in Pro Football Hall of Fame's 2026 class
- National safety regulator proposes new standards for vehicle seats as many say current rules put kids at risk
- On NYC beaches, angry birds are fighting drones on patrol for sharks and swimmers
- Referendum set for South Dakota voters on controversial carbon dioxide pipeline law
- Whoopi Goldberg is delightfully vile as Miss Hannigan in ‘Annie’ stage return
- 'Stinky' giant planet where it rains glass also has a rotten egg odor, researchers say
- This week on Sunday Morning (July 14)
- The Beastie Boys sue Chili’s parent company over alleged misuse of ‘Sabotage’ song in ad
- Charges tied to China weigh on GM in Q4, but profit and revenue top expectations
- Get 60% Off Nordstrom Beauty Deals, 80% Off Pottery Barn, 75% Off Gap, 40% Off Old Navy & More Discounts
Ranking
- Realtor group picks top 10 housing hot spots for 2025: Did your city make the list?
- The Most Stylish Earrings To Wear This Summer, From Hoops to Huggies
- Nordstrom Anniversary Sale 2024: The Best Beauty Exclusive Deals from La Mer, Oribe, NuFACE & More
- 2 buses carrying at least 60 people swept into a river by a landslide in Nepal. 3 survivors found
- NFL Week 15 picks straight up and against spread: Bills, Lions put No. 1 seed hopes on line
- Pac-12 Conference sends message during two-team media event: We're not dead
- ESPYS 2024 Red Carpet Fashion: See Every Look as the Stars Arrive
- For at least a decade Quinault Nation has tried to escape the rising Pacific. Time is running out
Recommendation
Israel lets Palestinians go back to northern Gaza for first time in over a year as cease
Travis Kelce Jokingly Dedicates Karaoke Award to Girlfriend Taylor Swift
Nevada Supreme Court is asked to step into Washoe County fray over certification of recount results
Milwaukee hotel workers fired after death of Black man pinned down outside
EU countries double down on a halt to Syrian asylum claims but will not yet send people back
National French Fry Day 2024: Get free fries and deals at McDonald's, Wendy's, more
Remains of U.S. airman whose bomber was shot down in World War II identified 81 years later
Jon Stewart says Biden is 'becoming Trumpian' amid debate fallout: 'Disappointed'